Smart companies know that investing in their business doesn’t cost – rather, it pays.
However, when it comes to investing in good design, there is often a reluctance to find the budget – despite the huge value of professionally presenting your marketing and communication material with great design.
It is so often the case that when times get tough or when savings need to be made, it’s the creative budget that faces the first cuts.
Categories: Branding, Content Marketing, Design, Marketing
As one of the largest living generations in the world, millennials – defined as being born between 1981 and 1997 – are now well into adulthood. They have money to spend, and make up an extremely large percentage of the global consumer base. As such, companies all over the world need a robust millennial marketing strategy to target them – but it’s important to understand that millennials are an entirely different breed to the generation Xers and baby boomers that came before them.
Categories: B2B Content Marketing, Blogging / Vlogging, Branding, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, Social Media
For any brand or business that thinks there’s no place – or no need – for a blog on their website, it’s time to reconsider.
There still exists a prevailing misconception amongst some professionals that blogs are only for personal use or showcasing opinions, and have no real business value for the enterprise. Perhaps it’s got something to do with the word itself – “blog” (a truncation of “weblog”) – that makes the idea of blogging sound silly, corny, and not worth the effort or investment.
Categories: Blogging / Vlogging, Branding, Digital Marketing, Marketing
Successful branding is much more than just a logo, a strapline, or a certain colour scheme that’s associated with the products we sell or the services we offer. No, branding – or rather good branding – is far deeper than that. Good branding is all about forming an emotional connection with our customers.
You may ask, what’s so “good” about emotional connections?
Categories: Branding, Marketing, PR
There is what is perhaps an eternal dilemma at play for companies in the process of developing a brand strategy. On the one hand they want to ensure their brands are central in their category – i.e. to be the brand most representative of its type (such as, say, Coca-Cola is to soft drinks, or McDonald’s is to fast food) – on the other, they want their brands to be distinctive, standing out from all the rest.
Categories: Branding, Marketing
Your branding is one of the most vital marketing tools in communicating your business’ values, beliefs and message to your business network – customers, suppliers, competitors, your team and a variety of other key contacts in the business. When executed well, strong branding is the most significant weapon you have in marking yourself out from the competition, building your customer base and securing customer loyalty. However, reviewing your branding periodically is essential to ensure that your branding is still relevant, original and on message.
Categories: Branding, Marketing
Your brand forms the core identity of your business. It’s more than simply the name of your company, but a fusion of all the values, standards, ideals and characteristics that are embodied by your organisation. A brand, indeed, is your business’s personality.
However, sometimes, even the most well-known and beloved brands need to revisit and reinvent their personality. Perhaps it’s simply because the times have moved on, and what was once a winning brand identity no longer speaks to its audience in the same way that it used to.
Categories: Branding, Marketing
