Last time, we discussed what a contact strategy is and why the modern business needs one.
We concluded that a contact strategy is a plan for delivering personally relevant communications to the right customers at the right time on the right channel, and that businesses need such a strategy to support overarching business objectives, such as converting prospects to customers, meeting cross- and up-sell targets, lead nurturing, and customer advocacy.
Categories: Contact Strategy
A contact strategy should be at the heart of your marketing planning process. Why? Because it is your contacts themselves that are at the heart of every piece of your larger marketing and sales strategy.
No matter if you have a short spreadsheet containing just five contacts, or a huge database of 5,000 or more, you need to be thinking about how you manage and communicate with your contacts in order to marry your business goals with your sales and marketing tactics.
Categories: Contact Strategy
