Today, perhaps more than ever, the way an organisation is represented in the media has a huge impact on the way it is perceived by the public. Influencing these representations is what good PR is all about.
And let’s be clear from the outset – it takes more than a press release. Indeed, I’m sure that some companies must actually think that PR stands for “press release”, as that’s pretty much all they do on the public relations front.
Categories: General, Marketing, PR
Good PR (public relations) is all about persuasion. It’s about persuading an audience to support your position in the market, recognise your accomplishments, promote your messages, and, ultimately, purchase your products.
However, when it comes to PR, there are some subtle yet significant differences to what might be considered out-and-out marketing. PR people don’t buy adverts – that’s the marketing department’s job. They also don’t do things like hand out free samples at the shopping centre in town.
Categories: Marketing, PR
Successful branding is much more than just a logo, a strapline, or a certain colour scheme that’s associated with the products we sell or the services we offer. No, branding – or rather good branding – is far deeper than that. Good branding is all about forming an emotional connection with our customers.
You may ask, what’s so “good” about emotional connections?
Categories: Branding, Marketing, PR
You’re going out for dinner, and want to try out somewhere different you haven’t been before – how do you decide where to go?
Today, such decisions are usually informed by online searches. In this example, we would take a look at restaurant reviews and choose one with high ratings and a good reputation. It’s a simple enough formula for the restaurant trade – but does the same thing apply to your enterprise?
Categories: Digital Marketing, Marketing, PR
