Strategy

Marketing is simply about communicating the value of a product or service to customers for the purpose of selling that product or service. At Cope Sales and Marketing, we believe that the best results emanate from taking a strategic view of this rather than a tactical one.

For example, a lot of companies say they need a newsletter because their competitors have one but they have failed to ask the two most important questions of ‘what is the objective of this literature’ and ‘how does it fit with the overall strategic company goals’. Cope Sales and Marketing believes that only by understanding the difference will a company be able to deliver real return on investment.

We work with our clients to ensure that they invest wisely in marketing initiatives to deliver tangible return on investment rather than waste money on projects which will not deliver strategically. This level of honesty reflects the business integrity which underpins the ethos of Cope Sales and Marketing. Call us today to discuss your marketing needs and we will work with you to deliver excellent quality outcomes at value for money prices.

Our marketing expertise is evident from the experience of working in and across all types of organisations from blue-chip to SMEs and family businesses. The skill set is the same regardless of business channel but what differs is the implementation medium. Therefore your marketing needs are safe in our hands and we can -:

• Develop strategy
• Design and rebrand
• Develop campaigns – direct mail, e-mail, social media etc
• Design literature – from corporate brochures to e-mags
• Write benefit-led copy
• Organise print using the latest technology
• Digital marketing – Website design, programming, SEO, Google Analytics etc
• Inbound marketing
• Implement social media strategy
• Raise your profile through positive PR
• Communications strategy
• Promotional video production
• Development a Customer Relationship Management (CRM) system