There is no question that social media marketing has become one of the most important growth tactics for businesses of all sizes today.
With 2.16 billion active users on Facebook, 1.5 billion on YouTube, 800 million on Instagram, 330 million on Twitter, 260 million on LinkedIn, and another 200 million on Pinterest, committing to social media marketing offers hugely valuable opportunities to get your business in front of the people who matter most – your customers.
Categories: Social Media
Conducting thorough market research is the essential first step for any business attempting to establish a new brand, open a new location, or launch a new product or service.
You may have been dreaming about ploughing your time and resources into any of these things for some time. In love with your idea, in your mind’s eye, you see whole swathes of customers queueing up at your door, simply itching to spend their money with you.
Categories: Market Research
Customers care about aesthetics, and smart companies know it.
Indeed, a study by Adobe and Forrester Consulting found that 82% of companies believe there is a strong connection between creativity – including creative design – and business success.
(Image source: landing.adobe.com)
In the world of big data, there is much pressure for companies to focus purely on data-driven strategies.
Categories: Design, Marketing
If you’re not ready for the EU’s incoming General Data Protection Regulation, better known as GDPR, it’s high time you started getting everything in order.
This can’t be emphasised enough. GDPR comes into effect on May 25th 2018 – but many companies still aren’t prepared. In November, a Trends Report from British software and services company Advanced showed that a worrying 25% of organisations were either unprepared or – even more concerning – unaware of the incoming changes.
Categories: Digital Marketing
At the heart of all successful businesses is strong and ongoing marketing.
Practically every aspect of your business absolutely depends on your ability to market your services and/or your products. You could be offering the best, most desirable, innovative and life-changing solutions or merchandise in your industry – but without marketing, none of your potential customers would have any clue that they exist at all.
Categories: Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
When it comes to your social media marketing strategy, the key to success comes in choosing the right platform(s) through which to launch your campaigns, connect with your target audience, and achieve your goals.
LinkedIn. Twitter. Facebook. Pinterest. Instagram. These are the five big networks that you need to consider. However, not all of them will be right or indeed necessary for your brand’s particular social media marketing strategy.
Categories: Digital Marketing, Marketing, Social Media
Having a robust customer relationship management (CRM) strategy is imperative for practically all businesses in today’s digital world – but what is it exactly?
Well, in a nutshell, a CRM strategy refers to a system for managing all of your company’s relationships and interactions with customers and prospects. A good CRM strategy will help you improve your customer relationships right across the board, which, in turn, will increase customer lifetime value and increase revenue.
Categories: CRM, Marketing
In today’s world of constantly connected consumers and businesses, sales and marketing has become a 24/7/365 endeavour. Pressure on marketing teams to deliver more and more – and better and better – leads has never been higher, with expectation piled onto sales teams to close larger percentages than ever before.
Many companies, of course, have marketing and sales strategies that can often appear as if they are running like well-oiled machines.
Categories: Benefits of Interim / NED Roles, General
Today, perhaps more than ever, the way an organisation is represented in the media has a huge impact on the way it is perceived by the public. Influencing these representations is what good PR is all about.
And let’s be clear from the outset – it takes more than a press release. Indeed, I’m sure that some companies must actually think that PR stands for “press release”, as that’s pretty much all they do on the public relations front.
Categories: General, Marketing, PR
For any brand or business that thinks there’s no place – or no need – for a blog on their website, it’s time to reconsider.
There still exists a prevailing misconception amongst some professionals that blogs are only for personal use or showcasing opinions, and have no real business value for the enterprise. Perhaps it’s got something to do with the word itself – “blog” (a truncation of “weblog”) – that makes the idea of blogging sound silly, corny, and not worth the effort or investment.
Categories: Blogging / Vlogging, Branding, Digital Marketing, Marketing
